For the man who knows he’s meant for more.
From the outside, your life may look fine. Average. Maybe even above average.
But inside, you’re repulsed by the mediocrity society tolerates. Sick of what the modern man has come to accept as normal.
The hedonism. The escape. The self-betrayal.
Death by a thousand cuts.
You’ve woken up to the facade, and yet you’re still trapped by it.
That’s what hurts the most.
Because deep inside, there’s a voice that knows you’re meant for so much more.
Maybe even greatness.
BE HIM is a 12-week path to purpose for the man prepared to answer his call to adventure and truly begin to become the man he knows he could be.
12-Week 1:1 Mentorship
Apply now
What you get
- 12 Weekly 1:1 Sessions with Jacob
One hour each week of personalised mentorship to confront the dragons in your life, overcome what stands in your way, and be challenged to become better. - 90-Minute Personal Audit
A deep dive into where you are, where you want to go, and what in your life is calling out to change. - A Meaningful Vision and Path Forward
Get clear on the man you want to become, the life you want to build, and the path from where you are now. - Build the Foundations
Create the standards, routines, habits and practices that bring you into greater alignment with who you wish to become. - Nervous System and Somatic Work
Meditation, breathwork and somatic practices to help you become more grounded, more regulated, and more magnetic to the life you wish to lead.
This is for you if…
- You know you’re meant for more.
- You’re sick of the modern traps keeping you from actualising your potential.
- You want to pursue something greater than hedonistic, self-serving pleasures.
- You’re prepared to confront the deeper parts of yourself.
- You want to become a man of purpose and conviction.
This is not for you if…
- You’re content with being average.
- You’re comfortable drifting through life.
- Money, status and women are your highest aims.
- You’re unwilling to take responsibility for the man you become.
- You’d rather escape into pleasure than confront the deeper parts of yourself.

Hi, I’m Jacob.
I built Esto Ille because I believe the world needs a new kind of man to emerge.
A man who welcomes challenge, bears responsibility, stays true to himself, and uses his life to create something meaningful beyond himself.
I’ve been through my own form of hell. I hit rock bottom, turned my life around, and began answering the call I had within to become him, the man I knew I could be.
Today, my life has never felt more purposeful. I walk with greater conviction and congruence.
And I know I’m not the only man who feels that deeper calling.
I now see it as my duty to help other young men do the same and truly begin to step into their power.
Applications are Open.
I work privately with a limited number of men at any one time.
This application helps me understand where you are, what in your life is calling out to change, and whether BE HIM is the right path for you.